An ad campaign from Opportunity@Work and the Ad Council will call on employers to drop the "paper ceiling" and hire more skilled workers without four-year degrees.
A company-sponsored degree program that entered the market this month actually lacks a sponsor.
Under project led by GetSet Learning, companies will pay for bachelor's degree completion—if students commit to work at sponsoring companies for two years.
The company also announced four national university partners for its Career Choice benefit for 750,000 U.S. employees, which features degrees, certificates, and alternative paths to college credits.
Major tech companies are expanding their collaboration with community colleges and other open-access institutions, increasingly putting real money and support behind those partnerships.
Baldwin Wallace aims to stand out in a crowded field by being an agile provider of talent and services for the region's businesses.
The collaboration aims to further the link between the university and industry in Northeast Ohio, where only one-third of the workforce has a two-year credential or more.