Ford this week announced an $11B investment in new production facilities for electric vehicles and batteries. The move will create 11,000 jobs in Kentucky and Tennessee—and require new training at a major scale.

Another corporate giant offers “free college” for employees, as the competition and complexities in the education benefits market expand.

More companies are expected to match the retail giants’ moves, as companies compete for workers. Experts say that’s good for access to education, and the jury is out on long-term mobility.